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Marketing Research
Our Marketing Research Department has one of the largest research libraries in the country on the African-American consumer market. AURN has an extensive array of qualitative and quantitative information databases available for use by both clients and their advertising agencies. We subscribe to several of the most recent and extensive research services available. This department takes advantage, not only of the latest information from the U.S. Government, but also subscribes to such highly respected research companies as the following:

The Arbitron Company

Mediamark Research, Inc.

We can provide a highly detailed analysis of the African American consumer market customized for an individual client or we can help develop a prototype media/marketing plan which could help increase that client's share of the African-American consumer market. AURN's Marketing Research Department has the ability to provide its clients with detailed information on the African-American consumer market such as the following:

• Qualitative/Quantitative Analysis
• Category Usage and Trend Analysis
• Product and Brand Usage and Trend Analysis
• National Category, Product and Brand Consumption

AURN's Research Department provides unique customized reports to most of the country's major advertising agencies and advertisers, which are detailed, statistical urban research evaluations for clients’ marketing needs. We blend qualitative and quantitative information into a useful marketing tool for clients.

In addition, AURN is committed to advancing the cause of the accuracy, effectiveness, and accountability of its marketing information and that of the entire industry. In this regard, AURN is a board member and/or charter member of a number of important audience research organizations, including the Media Rating Council, Network Radio Research Council, Radio Advertising Effectiveness Lab, Media Monitors, LLC and Audience Measurement Initiative, Inc.