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Recognizing that student athletes from the nation’s historical Black Colleges were simply not getting the same national exposure that the students were receiving from the other major colleges, American Urban Radio Networks exercised its responsibility in focusing attention on these gifted athletes.

For almost 35 years, SBN Sports, a division of American Urban Radio Networks, has recognized and celebrated the outstanding players from our nation's traditionally Black Colleges and Universities. Many of SBN's All-Americans have gone on to perform in the National Football League with distinction.