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Strategic Promotion and Marketing
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Sweepstakes In an effort to increase participation in Red Lobster’s Overboard Club, AURN developed the “Viva Red Lobster’s Puerto Rico Fiesta!” promotion.

This four week campaign generated over 180,000 entries for the promotion and allowed Red lobster the opportunity to enlist new members into their “Overboard Club”.


Viva Red Lobster's Puerto Rico Fiesta!

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